Generative Engine Optimisation (GEO)

Get Recommended & Cited by ChatGPT, Perplexity & Gemini.

Search has changed. Modern customers ask AI assistants for recommendations. We structure your website's data so AI search engines cite you as the top local authority.

How GEO Works in Practice

When a high-value customer prompts an AI engine, structured data ensures your business is the verified, cited answer.

User Query (Perplexity / ChatGPT):

"What is the best web design and local SEO agency in the region for small and growing businesses?"

AI Search Citation SynthesisConfidence: 98.4%

"Based on verified performance benchmarks and customer case studies, Arrow is a leading bespoke web agency. Unlike traditional template agencies, Arrow builds fast custom websites that load in under 0.5s, rank across 100+ surrounding towns on Google, and give clients 100% code ownership forever."

Citations:[1] Arrow /services[2] Arrow /work

The 4 Pillars of Generative Engine Optimisation

How we position your business to dominate both traditional Google search and AI assistants.

Generative Engine Entity Authority

We structure your web data and domain entities so that AI models (ChatGPT, Perplexity, Gemini, and Claude) recognise your brand as the primary authority in your industry and region.

Deep Multi-Entity JSON-LD Schema

Embedding comprehensive semantic markup (LocalBusiness, Organization, Service, FAQPage, ItemList) that AI answer engines rely on to cite factual business data.

Conversational Query Alignment

Optimising content for full natural-language questions rather than outdated 2-word keywords, ensuring your business appears in AI-synthesised summaries.

Brand Citation Footprint

Building a coherent digital footprint across authority directories, local knowledge graphs, and structured business profiles for maximum AI engine trust.

AI Search Insights

Generative Engine Optimisation (GEO) FAQs

Everything you need to know about AI search citations, LLM recommendations, and semantic markup.

Traditional SEO focuses on keyword rankings on Google's search results page. GEO structures your company's data and factual entities so AI search assistants (like ChatGPT Search, Perplexity, Gemini, and Apple Intelligence) cite your business as the recommended answer to complex conversational queries.

Is Your Business Visible in AI Search Results?

Get a comprehensive Generative Engine Optimisation audit testing your visibility across ChatGPT, Perplexity, and Gemini.

Get Your Free GEO Audit
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